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The Heart Forward Color Guide

What color is
your heart
right now?

Twelve colors. 12 colors. 12 causes. 1 community.. Click any color to read the full story, see the statistics, and find your community. 12 colors. 12 causes. One place where every mom is seen.

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#4CAF72
Anxiety & Mental Health
For the mom who googles everything at 2am.
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#FF7F50
ADHD & Learning Differences
For the mom whose brilliant kid was built differently.
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#89CFF0
Autism Spectrum
For the mom who learned a whole new language of love.
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#E63946
Child Loss & Grief
For the mom who has learned to count heartbeats.
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#FFB6C1
Adoption
For the mom who chose love in its most intentional foy looks like.
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#FFD700
Bonus Mom & Caregivers
For the mom who built a medical binder thicker than a textbook.
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#FFFFFF
Postpartum
For every mom navigating the beautiful, complicated, overwhelming season after babomewhere else.
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#FF1493
The Flamingo Mom
For the mom who gave everything and is done coming last.
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#C8A8E9
IVF & Infertility
For the mom whose love started long before the positive test.
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#3A5F8A
Military & First Responder Families
For the mom who holds the home together while her partner holds the line.
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#2A2A2A
The Solo Strong Mom
For the mom doing the whole thing alone.
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RAINBOW
The 'We Made It' Mom
For every season of motherhood — the hard ones and the joyful ones. You made it.
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The Story
You know what the other side looks like — because you're standing on it. The diagnosis that changed everything. The years of uncertainty. The grief, the surgeries, the waiting rooms, the night you weren't sure you could do it anymore. And then — somehow — you got here. You made it. Your family made it.
By The Numbers
Every
Season of motherhood is worth celebrating
Hard-won
Joy and grief can live in the same heart at once
Proof
You made it — and that deserves to be celebrated
Always
Leading with love and joy
Anxiety & Mental Health
Green Heart
For the mom who googles everything at 2am.
You are not anxious because something is wrong with you. You love deeply — and that love is big enough to be afraid of losing. The racing thoughts at night, the worst-case-scenario mind, the hypervigilance dressed up as good parenting. That's not weakness. That's a heart so full it doesn't know how to hold still.
1 in 5
Moms experience a perinatal anxiety disorder
40M
Americans live with anxiety disorders
ADAA
72%
Of moms report anxiety as their top parenting challenge
Often
Goes undiagnosed and undertreated
You are not too much. You are not broken. You are a mom who feels everything.
ADHD & Learning Differences
Orange Heart
For the mom who became an expert on something nobody asked her to study.
You sat in every meeting. You read every book. You fought for every accommodation. You learned a language no one taught you because your child needed you to.
1 in 9
Children diagnosed with ADHD in the US
CDC
50%
Of ADHD diagnoses have a parent with ADHD
Often
Mothers diagnose themselves after their child
High
Rates of burnout in parents of neurodivergent children
You are the reason your child knows someone will never stop fighting for them.
Autism Spectrum
Light Blue Heart
Your love doesn't look like everyone else's. That's because it's bigger.
You celebrate milestones the world has no trophies for. A new word. Eye contact held for three seconds longer. A meltdown that didn't happen.
1 in 36
Children identified with autism spectrum disorder
CDC 2023
60%
Of autism moms show stress levels comparable to combat soldiers
Decades
Average wait for autism support services in many states
Rising
Awareness and diagnosis rates have grown significantly
The mom who sees her child — fully and completely — in a world still learning how.
Child Loss & Grief
Red Heart
You loved someone before the world got to know them. And you carry that love every single day.
There is no grief like this one. Whether you lost your baby before you ever held them, or you held them and had to let them go — whether your loss came through miscarriage, stillbirth, infant loss, illness, accident, addiction, suicide, or any of the other devastating ways a child can leave this world too soon — the love you had for that child was real, and it was enormous, and it does not disappear.

You became a mother the moment you knew they existed. You still are one. That child is still yours. Grief that outlasts what others think is appropriate. Love that has nowhere left to go. You deserve a space that holds all of that — without an expiration date.
1 in 4
Pregnancies end in miscarriage or loss
24,000
Babies are stillborn in the US each year
Often
Grief has no timeline — and society rarely honors that
Always
Their mother — no matter what. No matter when.
You are still their mother. You will always be their mother — whether you lost them in the first weeks of pregnancy, in the delivery room, in childhood, to addiction, to suicide, to illness, or to an accident. There is no hierarchy of grief here. Every loss is real. Every love is sacred. And you deserve a community that holds your grief without a timeline, without judgment, and without ever asking you to move on.
Adoption
Pink Heart
Love is not defined by biology. It is defined by choosing someone — every single day.
You navigated a process that asked everything from you — the paperwork, the waiting, the home studies, the uncertainty, the grief of a journey not going the way you planned. And through all of it you held onto one unwavering truth: that your child was out there, and you were going to find each other. The love that built your family was not accidental. It was the most intentional love there is.
135,000
Children adopted in the US each year
AFCARS
407,000
Children in foster care in the US right now
2+ yrs
Average wait time for domestic infant adoption
High
Caregiver burnout rates among adoption parents
You chose your child before you ever met them. You loved them through paperwork and waiting rooms and uncertainty and heartbreak. That is not ordinary love — that is extraordinary love. And your child will know it their whole life.
Bonus Mom & Caregivers
Yellow Heart
For the mom who chose this family — and loves them like she always had.
You stepped into a role that no one fully prepares you for. You loved a child who wasn't yours by birth and made them yours by choice, by showing up, by staying. You navigated blended families, stepparent dynamics, and the beautiful complexity of building something new. And through all of it — you just kept showing up. That is not a small thing. That is extraordinary.
16M+
Stepparents and bonus parents in the US
1 in 3
Americans are part of a stepfamily
Chosen
Every single day — love as a daily decision
Always
There for them — even when it was hard
You are proof that family is built on love, not just lineage. Your child may not have your eyes but they have your heart — and you gave that freely. You are a bonus mom. A step-mom. A chosen mom. And that is one of the most powerful things a person can be.
Postpartum & Anxiety
White Heart
The fourth trimester is real. Every feeling you had — all of it — was valid.
The postpartum season looks different for every mom. For some it's the fog that nobody warned them about. For others it's the anxiety, the identity shift, the grief of losing who you were before. For some it's the physical healing that takes longer than expected. For others it's the quiet joy mixed with overwhelm — loving your baby fiercely while also feeling completely lost. All of it is real. All of it is valid. And none of it means you're doing it wrong.
1 in 5
New mothers experience postpartum or anxiety
CDC
50%
Of postpartum mood disorders go undiagnosed
80%
Of moms say the first year was harder than they expected
Often
The postpartum season can last up to a full year — or longer
You are in one of the most transformative seasons of your life. However you arrived here — the fog, the overwhelm, the identity shift, the healing, the quiet joy, the hard days — every single part of it belongs to you. And so does this community.
The Flamingo Mom
Hot Pink Heart
You are not selfish for wanting yourself back.
You gave everything. You poured yourself into your children, your partner, your family — and somewhere along the way you looked in the mirror and didn't recognize the woman looking back.
70%
Of moms say they've lost their sense of identity after having children
57%
Of mothers report putting their own needs last consistently
Rising
Rates of maternal burnout are increasing globally
Strong
Link between maternal wellbeing and child development outcomes
Wanting to be a whole person is not selfish. It is the most important thing you can model.
IVF & Infertility
Lilac Heart
That perseverance is in your child's story before their story even began.
You hoped in a way that required everything from you. Every cycle. Every two-week wait. Every loss. Every appointment, every injection, every bill, every conversation where you tried to explain to someone who would never understand.
1 in 8
Couples experience infertility in the United States
CDC
2.5%
Of all US babies born through IVF annually
3-4
Average number of IVF cycles attempted per patient
High
Rates of anxiety and depression during infertility treatment
Your child will one day know that before they existed, you fought for them.
Military & First Responder Families
Navy Heart
You are the line behind the line. You matter as much as they do.
You hold everything together while carrying a kind of fear most people will never understand. The deployment. The call that hasn't come yet. The kids asking questions you don't know how to answer.
2M+
Military spouses in the United States
DoD
92%
Of military spouses are women
High
Rates of relocation solo parenting and deployment-related stress
Often
Military families move 2-3x more than civilian families
You are not just a military spouse. You are a hero in your own right.
The Solo Strong Mom
Black Heart
You are not a half family. You are a whole family.
You do the bedtime and the bills. The permission slips and the panic attacks. There is no one to tag in. There is no one to pass the night off to. And yet — every morning, you get up and do it again.
15.4M
Single mothers in the United States
Census
80%
Of single-parent households headed by women
200%
More likely to live in poverty than dual-parent households
Proven
Children of single moms show remarkable resilience outcomes
You are doing something extraordinary. Your children will spend their whole lives knowing what strength looks like.
The We Made It Mom
Rainbow Heart
Every color. Every season. Every beautiful, hard, joyful moment of motherhood.
This heart is for every mom who has been through something — and came out the other side with more love, more strength, and more joy than she knew she had. The hard moments. The breakthroughs. The first steps, the milestones, the ordinary Tuesdays that somehow felt extraordinary. You showed up for all of it. You held on through all of it. And you celebrated every single piece of it.
Every
Season of motherhood is worth celebrating
Hard-won
Joy and grief can live in the same heart at once
Proof
You made it — and that deserves to be celebrated
Always
Leading with love and joy
You carry every color inside you. And now you get to be proof.